sometimes you just need a little nudge

At some point in your life, someone nudged you to get on a bike. Maybe you were two years old. Maybe it was last year.
Think about someone in your life who could benefit from doing something hard on two wheels. Someone who just needs a reason, a little encouragement, and someone to show up alongside them.


We'll cover the entries along with loads of gear and support from our partners. You just have to do the nudging.
This year we're selecting one pair for each of our seven events. Seven nudges. Seven stories.
We all have someone in mind. Text them, call them, knock on their door. Apply Together Now.

Deadline: May 6th

Are you Experienced?

CHALLENGE ACCEPTED.

Frequently Asked Questions

  • Yep, and if selected we will reimburse your race entry.

  • Nope, while we love the in person dynamic, there are so many ways to support from afar.

  • To tell the story, we will need you to answer 5 short prompts “selfie-style” on your phone, send us a few photos/videos from your rides/prep, and be available for 10 minutes before and after the event. That’s it.

  • Yes - feel free to mention your preferences in the “Anything else you’d like to share” box at the bottom of the form. Don’t select any events you wouldn’t be stoked to be selected for though!

  • We are looking for a dynamic where one person is nudging and supporting someone to do something that is out of their comfort zone for one reason or another. Within that, just about anything goes.

  • Applicants will be selected by May 16th. We will email everyone not selected by this date as well.

  • This will be determined on a case by case basis.

The nudge